Charitable trust Culture Perth and Kinross (CPK), founded in April 2016, is responsible for the delivery and development of archive, library, museum and gallery services in Perth and Kinross.

CPK wished to make a bold statement with its first ever annual report, highlighting its identity, ambitions and achievements, whilst effectively communicating its vision to staff, service users and other stakeholders. The challenge was to create a document which would raise the profile of this new organisation in a geographical area that had traditionally seen disappointing footfall across its cultural offerings.