Fire & Light at The Helix
Fire & Light is an annual event hosted by Falkirk Community Trust at Helix Park; Home of the Kelpies. Hosted on at the beginning of January, the event is a great way to round off Christmas and Hogmanay celebrations and welcome the new year.
Falkirk Community Trust brought us on board to work alongside their events team and production company to create strong engagement with the target market and ultimately boost ticket sales. We created an integrated marketing plan that encompassed PR activity, media buying, social media management and digital channels.
All this activity was planned to take into account the target audience, past trends, and 2020 event theme opportunities. Ticket sales for the 2020 event exceeded that of all previous years bringing with it a noticeable level of repeat visitors and new.