Working closely with the marketing team at Scotland’s Oldest Distillery, the Cunningly Good Group were pivotal in helping to relaunch The Glenturret, a 240 year old brand and one of the oldest whiskies in the world. The brand’s heritage stretched back more than two centuries making it – in whisky terms – a highly valuable Scottish drink product with exceptionally unique characteristics.
As part of the re-birth of The Glenturret brand, the Cunningly Good Group worked closely with the Distillery Team to create a range of design assets that adhered to the new brand guidelines and which supported the Distillery’s retail and visitor requirements. At the heart of each design there was a stipulated requirement for elements to be hand drawn.
We designed the campaign materials for every major whisky release between 2015 and 2017, as well as all of the sales support materials including presentations, point of sale and print adverts for The Glenturret.