In October 2021, Scone Palace appointed the Cunningly Good Group to develop their promotional campaign for the post-pandemic return of their spectacularly spooky Spirits of Scone. We developed a strong visual campaign that cut across outdoor media, digital advertising and print and which was supported by press activity and social community management.

The campaign met and surpassed its initial target of selling just over 5000 tickets, prompting organisers to extend capacity for the event twice in the run up to its opening, and leading to a sold out position on both occasions and a final increase in planned tickets sales of an amazing 58%.