Spirits of Scone 2022

In October 2022, Scone Palace appointed the Cunningly Good Group to develop their promotional campaign for their annual, spectacularly spooky, Spirits of Scone event. We developed a strong visual campaign that cut across outdoor media, digital advertising and print and which was supported by press activity and social community management.

The campaign which delivered 185 pieces of branded social media content, 9 email marketing campaigns and 22 pieces of regional and national press coverage, surpassed its revenue target by 33%.