Digital legacy firm Biscuit Tin celebrates growth with Age Partnership collaboration

Digital legacy business, Biscuit Tin, is going from strength to strength as it announces a new partnership with the UK’s leading equity release advisory firm, Age Partnership.

Launched by serial entrepreneur Sheila Hogan in 2020, Biscuit Tin aims to help individuals get organised at all stages of life and feel more in control of their affairs and life admin, including planning for end of life. The new partnership will enable Age Partnership to provide their customers with preferential access to the personalised secure digital vault.

Biscuit Tin allows individuals to securely store important life information, such as account details, documents, wishes and memories all in one place. The platform includes a guided journey on how to plan and what to record within the vault and provides peace of mind that everything is organised, making life admin easier at every stage. It also includes a guided life closedown according to the wishes of the individual for the nominated loved ones left behind.

The new partnership follows hot on the heels of many other partnerships and collaborations secured over the last year, including Scottish Building Society. East Lothian based founder Sheila Hogan launched Biscuit Tin in 2020 following a successful forty-year career in digital transformation. Biscuit Tin was born out of her own traumatic personal experience of closing down the lives of her parents, which was a long and difficult task. Since launch, Biscuit Tin has won several awards and this year the business has been shortlisted for Rising Star, The Scottish Financial Technology Awards; Rising Star and Start-up Business of the Year, Business Women Scotland Awards; Business of the Year, Association of Scottish Businesswomen Awards, and Start-up Entrepreneur of the Year Award, the Great British Entrepreneur Awards.

In February 2022, Sheila also made her TV debut on the Dragons’ Den, the BBC’s popular reality show, pitching to the team of Dragons to secure early-investment. Dragons’ Den was instrumental in significantly raising the profile of the business. Biscuit Tin has been recognised as one of the top twenty Scottish Tech Ecosystem potential growth businesses. Earlier in the year founder Sheila travelled to Silicon Valley with StartUp Grind, a trip that brought together Scotland’s top start-ups and scale ups with more than 3,000 of the world’s best. The business now employs a team of five, with an experienced Board of Advisors and has plans to recruit and grow further on completion of its latest investment raise.

Commenting on the new Age Partnership collaboration, Steve Auckland, CEO of Age Partnership said: “From this month we are providing all our completed equity release customers with access to their own digital secure vault, where they can take control of the documents, memories and personal information that are shared with their loved ones after they pass away. Equity release as a product allows people to take control of their later life finances, it is about enriching people’s lives when they need it most; so, this partnership with Biscuit Tin has perfect synergy.”

Sheila Hogan, founder and CEO of Biscuit Tin said: “I am delighted to be working with Age Partnership to provide their valued customers with a special opportunity to get organised and plan in advance with Biscuit Tin. Creating a structured digital legacy of our lives means we can feel safe in the knowledge that we are making a difference by taking much of the administrative stress and stain away from our loved ones in the future. Biscuit Tin enables everyone to securely organise all of their life information and create a digital biography of their life to leave as a legacy to hand down the generations.

“I’m delighted with the progress we’re making as a business to achieve our vision of making Biscuit Tin a global household brand in digital legacy within the next five years, in world where planning for end of life is the norm, and where we all have virtual biscuit tins containing our digital legacies to hand down the generations and we make a difference by making life easier at every stage.”

Individual users can register to use Biscuit Tin for free. To find out more and to sign up, please visit: