West Lothian Leisure: Summer of Sport Integrated Marketing Campaign

In July 2024, West Lothian Leisure appointed the Cunningly Good Group to support their Summer of Sport promotional campaign to boost membership registrations, and make the most of the Paris 2024 Olympics.

Our campaign team developed a strong visual multi-channel campaign that included venue media, digital advertising and print and which was supported by a robust social media content plan and delivery.

With an ambitious target of 800 new memberships to sell, the team exceeded their target by 12.5% during the period of the campaign. A cunningly good result!