Developing Young Workforce – Learn a living

Developing the Young Workforce Perth and Kinross is a partnership between employers and education to help boost youth employment, improve skills base and help the region grow.

The Cunningly Good Group helped the team at DYW to develop an identity that was distinct for Perthshire, as well as a range of promotional material, including website, flyers, posters and banners to help increase awareness of the programme. We launched and further developed their annual #LEARNALIVING campaign which was an immediate hit, creating positive engagement with employers, schools and the local media.

The campaign went on to win GOLD at the Chartered Institute of Public Relations PRide Awards for Regional Campaign of the Year in 2019.