Spirits of Scone 2022

In October 2022, Scone Palace appointed the Cunningly Good Group to support their Spirits of Scone event in Perth. Our design agency was to develop their promotional campaign for their annual, spectacularly spooky event. Our design team developed a strong visual campaign that cut across many Media. This included outdoor media, digital advertising and print and which was supported by press activity and social community management.

Our Cunningly Good Group results were great. The campaign delivered 185 pieces of branded social media content, 9 email marketing campaigns and 22 pieces of regional and national press coverage. The outcome was The Spirits of Scone event surpassed its revenue target by 33%.