Etape Caledonia

Etape Caledonia is the UK’s original closed roads sportive, a popular mass participation cycling event across Highland Perthshire each May.

Cunningly Good Communications has worked with organisers of the Etape Caledonia since April 2008, originally with IMG Challenger World and laterally with Limelight Sports who purchased the rights.

Brought into contract just 6 weeks prior to the start of the second annual event, amidst extreme levels of controversy and local protests, our ongoing role has been to develop positive press coverage and relations surrounding the event and to minimise protestor communications.

We have steered the, often challenging, communications surrounding the event to ensure it is now the UK’s biggest and most popular closed road cycling sportive, and fully supported by the local community in which it takes place.