So much of today’s marketing landscape is tactical, designed to take advantage of the latest channel or push short term sales.
Solid marketing strategies seek to build long term, sustainable growth, not just quick wins.
Great marketers will systematically cut out the waste in your marketing budget, driving up your return on investment. Our clients are often surprised when we tell them to cut back their spending in certain channels. It’s because we are looking increase your customer base while also driving down the cost of customer acquisition. Even better, we build brands with real value.
Cunningly Good Group has strategy at the heart of all its campaigns. And that’s not just lip service. We’re qualified, experienced and effective. We have proven track records at delivering marketing results for clients and in setting strategies that change the course of businesses towards success trajectories and exit.
Making every single pound of your marketing budget work is a mighty goal but, with a strategic and integrated approach, we can make your budget last the distance.
Our approach is based on years of experience as one of Scotland’s leading independent marketing agencies, day to day understanding of the media landscape and an ability to deliver exceptional (and very often award-winning) results.
We took one client through 119% revenue growth over a 5 years period while keeping their annual marketing spend static. When they generously gave us an addtional 18% to play with, we drove growth of 301% over the following 7 year period without requiring any further increases and reducing ther cost of acquisition per customer by 74%.
So what’s the value of making us your outsourced marketing department or marketing agency?
The success of any marketing strategy is embedded within its implementation. When everything is managed under one roof, your customers are more likely to get the message, and your marketing is likely to be more effective as a result.
We call this an “integrated communications” approach.
Brands outlive products. Brands are valuable. A brand is the only commercial marketing asset you can put onto your business balance sheet.
More than just a logo, brands have personality, a voice, style and a consistency that consumers come to rely on. If you are looking to build a strong brand, Cunningly Good Group can help you develop the tone, consistency and visual impact that will endure.
As a modern marketing agency, we keep ourselves bang up to date with the latest media trends, and work to combine them with the tried and tested marketing methods to design marketing campaigns that spell true success for your business.
With specialist and experienced media planners and buyers in house, we know we can get you more bang for your media buck.
What if the old adage was true? That 50% of your advertising budget worked, you just weren’t sure which 50%. Imagine if that was closer to 100%.
At Cunningly Good Group we are the kind of marketing agency that measures fastidiously and knows when your marketing efforts are working for you and, most importantly, when to change the marketing mix.
The allure of marketing via digital channels is undeniable. Planned and executed well, they can deliver spectacular returns on investment.
The secret is to apply the right message on the right channel at the right time and, critically, combine your activities to amplify the impact.
Our experienced and knowledgeable team can help you to focus on the most strategically profitable areas.
