The Cunningly Good Group was approached by compressed air specialists, BRE UK. The brief was to develop a new website for the Scottish based compressed air engineering firm.
The client wanted focus on an effective sales funnel within the BRE marketing mix. Specific focus was to be on improving tactical search engine positioning for key phrases. Something that their existing website was not flexible enough to achieve.
Our website developers aim was simplifying the build. Focus was on a lighter weight technical solution. This would create a customer focused user experience, enhanced copywriting content and built in SEO enhancements.
The new website also showcases a mix of media including the use of more video, interactive elements and document downloads. These were all a key part of the overall SEO strategy.
A key change has been to highlight the experienced people and customer service proposition within BRE UK. In addition cementing BRE’s market position as Scotland’s longest serving Atlas Copco Premier Distributor.
Completed in November 2023, the website is already performing well in targeted SEO rankings. Successfully recording significantly more positive scores for Google page speed insights, far outweighing the results obtained for the previous build. Proving once again why The Cunningly Good Group are the market leader in Website development.