Cunningly Good Group was approached by Perth based construction supplies firm Diatech to redevelop their e-commerce website. They wanted the online shop to be more agile and responsive to online marketing activity across the business.

Our website developers produced a brand new website successfully migrating over 140 products from their existing e-commerce website and refreshing the website copy to optimise organic SEO. The site is built on a flexible wordpress platform,  fully integrated with Diatech’s Google Adwords strategy and has SEO optimised modules that enabled them to scale.

Within 12 months of launching the new site, it had delivered a 103.3% increase in average monthly revenues while at the same time decreasing their Google Adwords spend by 37% with an average ROAS for the year of 4.0. Average monthly order volumes increased by 29.7% in the same period with Average Order Values inreasing by 47%. Average site conversion rate also increased by 47.3% on the previous 12 months.

Diatech was acquired by CID Group in May 2024.