HMS Unicorn Annual Report Design

The Cunningly Good Group was approached by The Unicorn Preservation Society, the charity behind Scotland’s oldest ship, HMS Unicorn, to design their annual report for 2022.

The report was to be short and easily digestible but providing all the key information the charity needed to communicate, including HMS Unicorn news, achievements, and financial information. The report was to be in digital format only.

The Cunningly Good Group designed a four page document with a major focus on colourful images and infographics, to really draw the reader in. An iconic image of the ship was used on the front page, which also highlighted two recent awards that HMS Unicorn had won and been shortlisted for.

The annual report was sent to stakeholders via Mailchimp and feedback has been extremely positive.