The University of Dundee is one of the providers of a major new programme of Graduate Apprenticeships launched by Skills Development Scotland (SDS).

The University of Dundee brought us on board to help develop and deliver an integrated campaign, to increase the University of Dundee’s number of enrolments and create strong engagement with the primary target market for Graduate Apprenticeships.

We developed a creative campaign concept that played on the time investment in a graduate apprenticeship (20%), using the hashtag #MakeItCount8020 as a reference for the campaign and an unofficial call to action.

We designed and supplied a range of branded gifts, pop up banners, leaflets and adverts to support the campaign with clear ‘Make it Count’ messaging which also adhered to the university’s strict brand guidelines with regards to use of imagery, brand colours and fonts. A series of digital infographics were also developed to support the campaign execution online via the university’s official social media channels.