A Cunningly Good® PR Agency

Standout Impact. Exceptional Results.

If you’ve come to this page, you’re likely looking for more than just a bit of publicity, you want visibility that actually works. In a world of fragmented attention and fragile trust, being seen isn’t enough. Being believed is what counts and Cunningly Good Group’s PR experts are always working to ensure your story gets heard – in print, in digital and on broadcast.  

Cunningly Good Group helps organisations cut through the noise with professional communications that are credible, human, and built for how audiences now discover information. This includes AI driven answer engines, search engines, creator platforms, video-first channels as well as traditional media.  

Our communications and PR experts deliver integrated campaigns across print, digital, broadcast, social and creator-led media. We don’t just pitch stories, we structure them to be findable, quotable and trusted, helping brands become preferred sources where it matters. 

As an award-winning public relations agency, with two Chartered Institute of Public Relations Chartered PR Practitioners at senior level, we combine strategic thinking, compelling storytelling and modern delivery to produce results that last.  

We’re not just good, we’re Cunningly Good. Get in touch with us today and let us help you tell your story to the world.   

Public Relations

Public Relations helps organisations communicate clearly, credibly and consistently with the audiences that matter most. Effective PR ensures your message is discoverable across news, digital platforms, creator channels, and AI-driven answer machines.  

Cunningly Good Group has extensive experience delivering positive, response generating coverage across digital, print, broadcast and creator-led media, while also managing issues and crisis communications where required.  

Our approach is built on trusted relationships, strategic storytelling and ensuring your message shows up where people are actually listening.  

Media interview being filmed at The Kelpies as part of a public relations project by Cunningly Good Group.

Press Launches

Press launches are designed to generate attention, coverage and momentum for products, services and destinations. These days, successful launches are built to work both in-person and digitally, ensuring stories travel beyond the room.  

Cunningly Good Group has extensive experience planning and delivering press launches, ranging from Royal and ministerial visits to high-impact stunts and digitally amplified launch moments.  

We design launches that perform across traditional media, social, creator platforms and for online discovery, ensuring your story lands, spreads and sticks.  

PR Photography and Videography

PR photography and videography creates visual content that helps gain attention, credibility and media coverage. In a visual-first, digital media environment, images and videos are often the first thing editors, audiences and algorithms see.  

Cunningly Good Group works with a hand-picked network of leading press photographers and videographers to deliver publication ready imagery and video. From front-page splashes to digital features and social amplification, we know exactly what the media are looking for, and how to capture visuals that are authentic, impactful and effective. 

Blog Writing

Blog writing and long-form content help brands inform audiences, build trust and own their voice. These days, blogs, newsletters and platforms such as Substack are central to direct audience engagement and thought leadership.  

Cunningly Good Group has been creating blog content for over two decades. Our writers create content that strengthens websites and subscription channels, while also providing a strong foundation for press and PR activity. We know how to position, optimise and repurpose content so it works harder across platforms.  

Crisis Communications

Crisis communications protects reputation and trust when unexpected issues arise. Crises can escalate rapidly across news, social, messaging platforms and AI-driven media.  

Cunningly Good Group’s senior crisis communication specialists support organisations through a wide range of incidents, from operational failures to reputation or workforce issues. We also help clients prepare through crisis planning, risk mitigation and senior-level media training, ensuring confidence, clarity and control when it matters most.

Public Relations Agency, Perth, Scotland - Cunningly Good Group - Picture of the media interviewing Gold Medal Olympian Eve Muirhead at the Etape Caledonia event in Pitlochry

Event Management

Event management brings brands, people and messages together through memorable experiences. These days, effective events are designed to engage audiences on the day and generate value long after, through digital amplification and content.  

Cunningly Good Group has delivered thousands of events across the UK, from intimate networking sessions to large-scale conferences, award ceremonies and world-record breaking events. We create experiences that build relationships, generate content and deliver measurable impact. 

Climate change conference organised by Cunningly Good Group with attendees listening to presentations.

Media Monitoring

Media monitoring helps organisations understand how they are being talked about, and why it matters. These days, conversations span news, social platforms, creator channels and AI-generated summaries.  

Cunningly Good Group provides media monitoring services ranging from coverage tracking to detailed sentiment and trend analysis. We turn insight into action, helping clients identify risks, spot opportunities and make informed communications decisions quickly.  

 

Cunningly Good Group communications agency image of

Internal Communications

Internal communications ensures employees are informed, engaged and aligned with organisational goals. With hybrid working and digital workplaces now standard, internal communication plays a critical role in culture and employer brand.  

Cunningly Good Group works with organisations to develop effective internal communications strategies, platforms and content. From intranets and internal publications to events and leadership messaging, we help ensure communications land clearly and consistently across the organisation.  

West Lothian Leisure community event participants wearing orange T-shirts during an internal communications project by Cunningly Good Group.

Publications

Publications combine editorial content and design to inform, engage and guide audiences. These days most publications are digital first, delivered as interactive PDFs with clickable links and clear calls to action.  

Cunningly Good Group produces publications ranging from short brochures and case studies, to annual reports and full magazines. With in-house editorial and design teams, we manage the whole process from concept and content to digital production, print where required, and distribution, ensuring publications that are easy to navigate, share and use.  

Training

Communications training builds the skills teams need to communicate with confidence, credibility and control. Whether you’re new to public relations or looking to sharpen your expertise for a fast-moving, AI-driven media landscape, Cunningly Good Group provides practical, experience led training that works in the real world.  

Cunningly Good Group’s award winning team bring nearly 50 years of hands-on experience across public relations, media strategy and crisis communications. From effective storytelling and media engagement, to high pressure issues management, we translate lived experience into clear, actionable learning.  

We deliver bespoke training sessions in person or online, tailored to your organisation, role and objectives. Each programme is shaped by a pre-session consultation and supported by practical guides and resources, ensuring learning continues long after the session ends.

Marketing Agency Scotland - Cunningly Good Group - Image of young people attending a meeting

Influencer relations

Influencer relations helps brands built trust and reach audiences through credible relevant creators. Influencers are no longer just amplifiers, they are media channels in their own right, shaping opinion across social platforms, video first content and AI-surfaced recommendations. Effective influencer relations focuses on authenticity, alignment and long-term value.  

Cunningly Good Group has extensive experience in influencer relations. We identify and manage relationships with creators who genuinely align with your brand, values and audiences, ensuring content is trusted, compliant, impactful and far reaching. 

Our Cunningly Good Communications Portfolio